What ocean racing delivers for your brand
A sailing sponsorship isn't bought on a whim: it has to be justified in front of a board. Here are the numbers and the deliverables, in black and white.
Measurable visibility
The 2022 Route du Rhum generated over 1.3 billion cumulative media contacts. A well-placed Class40 appears in every daily summary, every tracker update, every results page.
Content & internal storytelling
A campaign produces a continuous stream of images and stories: refits, training, starts, storms, finishes. Material for your social channels, your teams, your events.
Business hospitality
Race villages, client sailing days, yard visits: sailing is one of the few sponsorships where your guests actually get to ride the race machine.
Campaign audience
Four ways to come aboard
Title Partner
on request
- The boat carries your brand name
- Hull + mainsail + apparel
- Sector exclusivity
- Full hospitality programme
- Unlimited image rights
Co-sponsor
from €60K / year
- Major hull and sail visibility
- Client sailing days (4/yr)
- Dedicated brand content
- Race village presence
Official Partner
from €15K / year
- Hull and website logo
- Client sailing day (1/yr)
- Seasonal content kit
Club Albacore
€1,200 / year
- For SMEs and individuals
- Name on the hull (supporters wall)
- Behind-the-scenes newsletter + annual meetup
The full deck, in 12 pages
Detailed audience, media valuation, deliverables per tier, calendar and budget: everything is in the partnership deck.